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Bad Bunny’s historic Super Bowl halftime show set a new global record, drawing over 4 billion views across TV broadcasts and online platforms. The NFL, Roc Nation, and Apple Music revealed that the performance garnered 4.157 billion views in 24 hours worldwide, including on YouTube and social media. According to Nielsen Big Data + Panel, 128.2 million US viewers watched the live Super Bowl broadcast, making it one of the most-watched shows ever. Bad Bunny’s performance total trails only Kendrick Lamar’s record last year, which drew 133.4 million viewers during the live broadcast. Using YouTube’s 30-second view qualifier, Bad Bunny’s 13-minute set would equal nearly 3.5 billion views globally. The YouTube video hit 40 million views in its first day. Combined with international TV and social media platforms, the total audience reaches 4.157 billion. The halftime show also sparked a boost in the Puerto Rican’s chart performance, with his song ‘DtMF’ topping the Billboard Hot 100, marking his first solo number one hit.
