RIYADH — Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki Al-Sheikh announced on Monday the launch of the official visual identity for Eid Al-Fitr 2026.This is part of the authority’s efforts to enhance the Eid celebration experience and reinforce its atmosphere as an occasion reflecting the values of joy and social connection.The new identity reflects the spirit of Eid in the Kingdom through a rich visual design inspired by authentic festive manifestations and the accompanying inherited social customs that strengthen feelings of happiness and closeness among members of society. The identity also includes an integrated system of design elements applicable across various platforms and media, including visual patterns, icons, illustrations, and color palettes, enabling the unification of the festive appearance and enhancing the visual presence of Eid across events, initiatives, and media and promotional materials. This identity comes within GEA’s direction to develop a comprehensive celebratory experience that reflects the richness of local traditions and strengthens the presence of national and social occasions through a modern creative approach that combines authenticity and contemporary design.The identity files can be downloaded via the following link: https://gea.gov.sa/eid.