How upstart brands like Hoka and On can tackle giants like Nike

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Posted by - Senbookpro KAAYXOL -

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A playbook for small and scrappy success. When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly, softly” approach used by On these last few years—but the victory and …

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