MINA — During every Hajj season, Saudi Arabia continues presenting an advanced global model in crowd management and serving millions of pilgrims, relying on advanced technological infrastructure and a modern organizational vision that has made the Hajj journey safer, easier, and more seamless. Among the most prominent initiatives reflecting this qualitative transformation is the Nusuk Card, which provides pilgrims with a smooth spiritual journey within an integrated digital system that contributes to organizing the journey from arrival until the completion of rituals. The card is one of the initiatives launched by the Ministry of Hajj and Umrah and contains the pilgrim’s basic information, accommodation and transportation details, and service company information. It also offers several services that contribute to managing crowd flows, guiding lost individuals, reporting missing pilgrims, and providing a variety of offers and discounts, in addition to official Hajj permits. The card has contributed to facilitating the verification of pilgrims’ legal status through smart systems and QR code technology, enhancing the speed of procedures within the holy sites, increasing the efficiency of crowd management, and helping organize grouping and transportation operations, as well as rapidly locating lost pilgrims or those in need of assistance. The Kingdom has also enabled pilgrims to benefit from digital services linked to the card through the Nusuk application, which provides multiple services including interactive maps, organizational alerts, and guidance and health information.The Ministry of Hajj and Umrah has released a set of operational and service indicators recorded between Dhul Qadah 1, the day of starting Hajj season, and Dhul Hijjah 6, corresponding to May 23, as part of ongoing efforts to serve pilgrims and enhance the quality of services provided during the Hajj season.The ministry stated that field teams carried out more than 80,000 inspection tours to monitor service readiness and ensure providers’ compliance with approved standards. Services delivered through the “Nusuk” platform also exceeded 173,000, supporting pilgrims’ experiences and meeting their needs throughout their spiritual journey.In the digital services sphere, Nusuk cards recorded more than 3.4 million scans across various checkpoints, facilitating pilgrim movement and enhancing the efficiency of service management. Meanwhile, the unified call center 1966 received more than 154,000 calls, providing around-the-clock support, guidance, and responses to pilgrims’ inquiries in multiple languages.