RIYADH — Riyadh Season 2026 will officially be kicked off on Wednesday, October 21, running for an action-packed 10 weeks of entertainment, sports, and cultural experiences.This was announced by Turki Al-Sheikh, chairman of the Board of Directors of the General Entertainment Authority (GEA). The seventh edition of the festival comes under the "Big Time" slogan and features a wide array of global and regional attractions. Al-Sheikh made the announcement in a promotional video previewing the season's sporting, entertainment, and arts events, which he said would reinforce Riyadh's standing as a destination for premier events and audiences from around the world. The festival’s lineup includes world-class sports, including major boxing and wrestling matches, UFC bouts, and the high-profile Six Kings Slam tennis tournament. These are in addition to concerts with top Saudi, Arab, and international artists, plus theatrical plays and stand-up comedy alongside events designed for children and families. Boulevard World returns as one of the season's principal zones, gathering global cultures and destinations in a single location. It expands with three brand-new country pavilions representing the Netherlands, Portugal, and Yemen while Boulevard City opens with new content and Wonder Garden offers a range of rides and activities. Other zones and events include The Groves, the Farmers' Market, and the Ana Arabia exhibition at VIA Riyadh, with further programs spread across multiple locations in the capital.