With its focus set on democratizing AI features, Samsung conducted a poll in ten countries in Europe with the help of more than 11,000 people. The goal? Find out what Europeans think of AI and how much they rely on it daily.

Through the ‘Intelligent Living: how AI is Enhancing Everyday Experiences' survey, Samsung found that 53% of Europeans want AI to enhance their entertainment, simplify their lives, and improve their quality of life.

However, only 15% of folks surveyed in Europe say they know how to leverage the power of AI to achieve those things in their day-to-day life. Meanwhile, 38% of Europeans say they don't feel included in the AI conversation at all.

What are the top AI priorities for European users?

When asked what their expectations about AI are, a majority of people said they want better AI for IoT (Internet of Things).

More specifically, 42% of participants expect AI to help them manage smart home devices and make home life more convenient. 24% of participants said AI-based smart home management is the most desired feature enabled by AI.

• 33% of participants say they are interested in AI-powered solutions for vacuuming and cleaning.
• 28% say they want AI to assist with cleaning kitchen appliances.
• 25% want help with washing the dishes.
• 23% want AI technologies to help them manage grocery lists and cook meals.
• 21% want AI to help manage household bills and finances.

Participants also said they want AI to be safe and secure. 37% of survey respondents claimed that regular updates are essential to ensure the highest level of security.

The Intelligent Living: how AI is Enhancing Everyday Experiences survey also suggests that 66% of Europeans hope that AI will allow them to find more time to engage in their hobbies and favorite activities. 41% expect AI to enhance their creations, and 37% say they believe AI can help them prioritize their passions.

Here are a few more facts on how Europeans view AI for entertainment, wellness, and health.

• When watching TV, 23% say real-time translation is the most desired AI feature.
• 27% say they want AI to improve picture definition.
• 27% say they want AI to detect background noise and adjust sound quality.
• 50% want AI to help prevent illness, with 32% wanting to use AI for tailored diet plans, 24% for exercise routines, 34% for personalized lifestyle adjustments, and 31% to track and improve sleep patterns.

Industry watchers expect the AI market in Europe to grow by 35% this year. And, in Samsung's view, “AI should enhance daily life by being an invisible helper that simplifies tasks without demanding attention.”

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