India is one of the most diverse countries in the world, home to people from a wide range of religions, cultures, and languages. As a result, the region celebrates numerous festivals throughout the year, and Samsung often comes up with offers on its products for these occasions. With two major Hindu festivals, Gudi Padwa and Ugadi, just around the corner, which result in a surge in festive shopping, the brand has announced multiple benefits on Bespoke AI home appliances and TVs to make purchases more rewarding.

Samsung India has introduced the ‘Gudi Padwa Special’ and ‘Ugadi Special’ campaigns. As part of these campaigns, the brand is offering up to 20% cashback (up to INR 20,000) on Bespoke AI home appliances, including air conditioners, microwave ovens, refrigerators, and washing machines, as well as TVs. On TVs, Samsung is also offering soundbars worth up to INR 92,990 for free. On air conditioners, it provides free installation and a comprehensive five-year warranty.

Additionally, Samsung is letting people in the country buy these products on equated monthly instalments (EMIs) with zero down payment, making it easier for them to purchase these products. Samsung’s Gudi Padwa Special and Ugadi Special campaigns will be live until March 22, 2026, and are available across the company’s authorised offline and online stores.

On a related note, Samsung recently announced the ‘Eid Special’ campaign in India, which is also valid until March 22, 2026, and provides similar offers.