Today, Samsung announced it is rolling out a new Galaxy Store update for Galaxy device users in the United States. The update introduces a new ‘Benefits' tab that gamifies the Galaxy Store experience through rewards, coupons, digital gift cards, and new sweepstakes.

Samsung USA is celebrating the addition by launching the Monthly Mega Sweepstakes for March. Galaxy users can complete daily activities within the Galaxy Store app to earn virtual Gems, which can then be redeemed for coupons and gift cards.

The March Mega Sweepstakes, which is now live in the United States, also gives Galaxy Store users a chance to win Samsung's latest flagship phone, the Galaxy S26 Ultra.

Samsung unveiled the Galaxy S26 Ultra last week, and the phone is currently available for pre-order globally until March 11. In the United States, the flagship starts at $1,299. However, one lucky Galaxy Store user will get it for free through the sweepstakes.

Aside from the Ultra, Samsung is also offering weekly sweepstakes rewards consisting of more affordable Galaxy devices, including the Galaxy Tab A11+ and the Galaxy A17.

Samsung says the new Benefits tab aims to make the Galaxy Store experience more interactive and rewarding for users, and the company plans to keep expanding the program with additional rewards, benefits, and sweepstakes offering even bigger prizes over time.

The Benefits tab update for the Galaxy Store is currently available only to Galaxy device users in the United States. Samsung has not confirmed whether the update will expand to other regions.