Samsung Display, the world's biggest OLED panel maker, has unveiled its newer generation QD-OLED panel for TVs. The company will showcase those panels at the CES 2025 expo in Las Vegas, USA, next week.
Samsung Display's new QD-OLED panel boasts over 4,000 nits of peak brightness
The fourth-generation QD-OLED TV panels from Samsung Display can reach over 4,000 nits of peak brightness. The company says it achieved this feat using “an advanced panel driving technology and new organic materials.” This makes the new QD-OLED panel over 30% brighter than last year's panel, which could reach up to 3,000 nits of peak brightness.
As usual, this 4,000 nits of brightness is achieved using red, green, and blue sub-pixels, offering the highest color purity. In comparison, WOLED panels made by Samsung Display's rival LG Display use an additional white sub-pixel to reach its peak brightness, so the colors aren't as deep and pure.
Samsung Display will showcase a 77-inch prototype TV using its fourth-generation QD-OLED panel to the media at CES 2025. Using the new panels, the company has created a media art space called the ‘QD Jungle' at CES 2025. It apparently makes people feel like they have stepped into a real forest.
This new panel could be used in Samsung's OLED TVs, which will be unveiled sometime next week. However, Samsung Visual Display (Samsung's TV arm) may or may not decide to use the panel's full capabilities, and the actual TV might not be able to hit the 4,000 nits benchmark.
The story continues after our Samsung S95D QD-OLED TV review video below.
Samsung Display (Samsung's display panel manufacturing division) also announced its new-generation QD-OLED monitor panels. The panels will be available in 27-inch, 31.5-inch, 34-inch, and 49-inch sizes. The South Korean firm claims the new panels are designed to excel in content creation, gaming, and productivity.
These panels are likely used in the latest Odyssey series monitors and Smart Monitor series monitor that Samsung announced a few days ago. We will try to get more information in that regard soon.
Image Credits: Samsung Display
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