The Frame certainly is one of the most interesting and unique smart TVs on the market, and Samsung shined an even brighter spotlight on the TV series earlier this year with the introduction of the first Pro model.

Samsung is now trying to keep the ball rolling and focus everyone's attention on The Frame Pro TV. To achieve this, the company has created a handful of beautiful renders and animations, paired them with a jazzy soundtrack, and released a three-and-a-half-minute feature film on YouTube. And it is mesmerizing.

The Frame Pro feature film shows off some of the TV's best characteristics and features, from its gorgeous, slimmer design and Wireless One Connect box to the Art Store platform and several Vision AI features that became available for all of Samsung's 2025 TVs. Check it out below.

Without a doubt, The Frame Pro is a strong contender for Samsung's best lifestyle TV to date, and we must admit that the more we look at it, the more tempting it becomes.

The Pro model is the first in The Frame series to employ a Neo QLED panel with a Mini LED backlight, i.e., Quantum Matrix Slim. This ensures deep blacks and a high contrast. It also has a 120Hz (up to 144Hz with Motion Xcelerator) refresh rate, which means it's a better choice for gaming than all other 60Hz Frame TVs before it.

Other key features contributing to The Frame Pro's unique experience include the customizable frame design, the minimal gap between the wall and the TV (when mounted as such), and the glare-free screen.

As for the Art Store, while it is no longer exclusive to The Frame series beginning with Samsung's 2025 TV lineup, The Frame Pro still remains the best TV for experiencing the artwork platform. Better yet, anyone who buys The Frame Pro gets one free month of full access to the Art Store.

After that first free month, if you don't want to continue subscribing to the Art Store, you can still enjoy 30 free artworks that get refreshed every month and over 70 ambient scenes.

The Frame Pro is available in three sizes, 65, 75, and 85 inches, and starts at $2,199. Buyers who have an old TV they no longer need can save $50 through Samsung's trade-in program.