RIYADH — The number of visitors to the sixth edition of the Riyadh Season has reached 17 million. This was announced by Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki Al-Sheikh. The announcement coincided with the conclusion of the season’s activities, reflecting the significant turnout and wide public engagement witnessed since its launch. Reaching 17 million visitors reflects the continued success of Riyadh Season and underscores its pivotal role in supporting Quality of Life objectives and reinforcing the Kingdom’s position on the global entertainment map, it was pointed out.Launched in October 2025, Riyadh Season delivered an integrated entertainment experience featuring diverse content across entertainment zones, theatrical productions, and major sporting events in various disciplines, including boxing, tennis, and snooker. The season also hosted international and regional concerts, in addition to interactive experiences designed to cater to various age groups within an ecosystem developed in line with the highest global standards. Season zones recorded high visitor turnout, driven by the diversity of events and experiences that enabled guests to enjoy continuously evolving offerings throughout a season filled with surprises. This contributed to strengthening Riyadh’s entertainment and tourism landscape and attracting visitors from across the Kingdom and abroad. The season was marked by an expansion in both the scale and quality of its events, alongside ongoing enhancements in organizational mechanisms and service standards, positively impacting visitor experience and satisfaction while showcasing national capabilities in organizing and managing major global events.