Auchan, Intermarché, Leroy Merlin… Les enseignes françaises s’allient pour faire tomber l’ogre Amazon

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Posted by - Senbookpro KAAYXOL -

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Une nouvelle régie publicitaire née de l’alliance Mulliez–Mousquetaires veut capter une part du marché du retail media, encore largement dominé par le géant de l’e-commerce américain.

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