RIYADH — Qiddiya Investment Company and Google Cloud are jointly establishing a foundation for one of the world’s largest entertainment projects powered by AI. Qiddiya— through strategic systems integrator Master Works — will deploy Google Cloud's data and AI technologies as the digital enabler for the city’s operations, providing instant insights into construction milestones, visitor demand patterns, and real-time operational efficiency, allowing Qiddiya to operate as a fully responsive smart city, reducing time-to-insight from weeks to minutes. Chief Technology Officer at Qiddiya Investment Company, Abdulrahman Alali, said: Our goal is a seamless digital experience that connects Qiddiya City with our growing nationwide entertainment portfolio. By combining Google Cloud’s technology with Master Works’ integration expertise, we are establishing a robust, data-driven foundation that turns a massive project into a manageable, intelligent reality for both our operators and visitors." The collaboration focuses on three core technological pillars to achieve Qiddiya’s vision.An AI Factory enabled by the Gemini Enterprise Agent Platform (designed to build and scale custom AI frameworks, translates visitor behavioral, spending, and movement patterns into granular insights that drive hyper-relevant guest experiences); agentic AI - Q-Brain - (by harnessing Gemini models, Q-Brain—Qiddiya’s proprietary AI platform—will now evolve into an active operational partner); and Unified Data Platform (built on BigQueryQiddiya’s central data platform will serve as the "single source of truth," consolidating data from all entertainment destinations. “By integrating Google Cloud’s global-scale infrastructure and cutting-edge AI into its operations, Qiddiya is building a foundation that turns massive data into actionable intelligence.” Managing Director at Google Cloud Middle East, North Africa, and Türkiye, Abdul Rahman Al Thehaiban, said As the strategic systems integrator for the project, Master Works will ensure the seamless deployment of these world-class solutions, creating the resilient, integrated infrastructure necessary to operate this massive entertainment ecosystem. While flagship destinations like Six Flags Qiddiya City and Aquarabia are now open to the public, Qiddiya City, which spans 360 km² across more than 20 neighborhoods, continues its massive expansion, integrating professional sports stadiums, gaming districts, and arts venues into a unified, intelligent entertainment ecosystem.