RIYADH — Saudi Arabia Railways (SAR) on Saturday launched its naming rights and sponsorship project for the Haramain High Speed Railway stations. The project specifically covers the stations in Makkah, Madinah, Jeddah (Sulaimaniyah), and King Abdullah Economic City (KAEC). The initiative — focused on elevating the passenger experience by developing the stations and activating new commercial services — is designed to open new investment opportunities in partnership with the private sector and enhance asset utilization. Operating at speeds of up to 300 km/h, the Haramain High Speed Railway ranks among the 10 fastest electric trains globally. Utilizing a fleet of 35 trains, the network connects Makkah and Madinah via stations at Jeddah (Sulaimaniyah), King Abdulaziz International Airport, and King Abdullah Economic City, serving millions of passengers, pilgrims, and Umrah performers annually. These assets will give brands the chance to reach a massive segment of passengers across one of the Kingdom's most vital transport networks. The project offers strategic marketing opportunities that boost brand visibility while supporting overall integration with private enterprises by utilizing high-density operational sites. Interested investors can apply for these naming rights and sponsorship opportunities through SAR's official channels.