Samsung brought Exynos chips back to the Galaxy S series with the launch of the Galaxy S26 and Galaxy S26+ this year. And it appears those phones helped the company gain market share in the smartphone chipset segment. Samsungâs share improved, while MediaTekâs and Qualcommâs declined.
Exynos chips' market share improved in Q1 2026
According to the latest numbers from Counterpoint Research, Samsungâs market share in the smartphone chipset segment increased from 5 percent in the first quarter (Q1) of 2025 to 7 percent in Q1 2026.
Since the Galaxy A37 and Galaxy A57 launched in March, this increase in Exynos market share is likely driven largely by the strong performance of the Galaxy S26 and Galaxy S26+, which use the Exynos 2600 chip in most markets worldwide.
Exynos market share in Q1 2026 – Source: Counterpoint Research
In comparison, MediaTekâs market share fell from 38 percent to 33 percent. Qualcommâs share also declined, dropping from 27 percent in Q1 2025 to 24 percent in Q1 2026.
Appleâs A-series chips, meanwhile, grew their share from 15 percent to 19 percent, while low-end chipmaker Unisoc increased its share from 10 percent to 13 percent.
The overall smartphone market declined 8 percent year-over-year, which makes the gains by Apple and Samsung even more impressive.
As Samsung pushes to use Exynos chips in more phones going forward, the companyâs chipset market share could continue rising.
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