Samsung is preparing several new features for One UI 9.5, some of which have leaked over the past few weeks. Now, we have come across a new agentic AI feature that lets you keep up with your favorite titles and in-game friends without actually opening a game.

PlayOn Agent is a system-level AI companion developed by Samsung to bridge the gap between mobile games and stock One UI apps. Rather than keeping interactions, achievements, events, rewards, and friend lists locked inside individual game clients, the new feature pulls them directly into your daily apps.

For example, you won't need to launch a game just to check messages from friends and teammates. PlayOn Agent brings in-game chat directly into Samsung Messages, letting you reply to messages and coordinate raid plans even when the game is closed.

It also syncs and stores your gaming friends in Samsung Contacts, so you can reach out to them without needing their personal phone numbers. The Contacts app will have a dedicated PlayOn section.

PlayOn Agent integrates with Samsung's Now Brief as well, bringing live game data into easy-to-read cards. It surfaces in-game events, limited-time login rewards, daily quests, and personalized updates right on your lock screen and home screen widgets.

Finally, if you juggle multiple gaming accounts, PlayOn Agent lets you link several titles and profiles under one hub and choose which in-game character is active for each game.

You can check PlayOn's introduction in our video below.