South Korean tech and automotive giants Samsung and Hyundai have collaborated for decades, but the two conglomerates are now taking their partnership to the next level by vowing to work as “One Team” in the mobility and AI sectors. This move not only deepens their existing ties, but it also helps secure their future in next-generation technologies.
Samsung and Hyundai Motor Group vow to work as “One Team”
Samsung Electronics held a Hyundai Motor Group (HMG) Appreciation Day event at its Seocheon Training Center in Yongin, Gyeonggi-do, South Korea, on November 9, 2026. Under the theme “One Harmony Toward the Future,” the company welcomed 177 attendees, including several C-level executives from Hyundai alongside their spouses.
While Samsung and Hyundai have worked together for years, they have mostly collaborated at the subsidiary level and historically viewed each others as client and supplier. Going forward, however, both sides plan to collaborate at the group level across several multiple segments, including mobility, physical AI, and energy systems, establishing a unified strategic front.
During the event, Samsung presented its automotive semiconductors, next-generation batteries, self-driving hardware, and robotics solutions to Hyundai Motor Group leadership.
Specifically, Samsung offered Hyundai a closer look at its advanced automotive processors and chip foundry solutions designed for Software-Defined Vehicles (SDVs). The company also highlighted automotive-grade multilayer ceramic capacitors (MLCCs) and high-resolution camera modules engineered for advanced driver-assistance systems (ADAS).
For autonomous and connected vehicles, Samsung demonstrated futuristic digital cockpit displays, Central Control Units (CCUs), and Telematics Control Units (TCUs) through its Harman International and Samsung Display subsidiaries.
Hyundai Motor Group Executives
- Jang Jae-hoon: Vice Chairman, Hyundai Motor Group
- Suh Kang-hyun (Su Kang-hyun): President of Planning and Coordination, Hyundai Motor Group
- Manfred Harrer: President and Head of R&D Headquarters, Hyundai Motor & Kia
- Park Min-woo: President and Head of AVP (Advanced Vehicle Platform) Headquarters, Hyundai Motor & Kia
- Jung Joon-chul (Chung Joon-chul): President and Head of Manufacturing Division, Hyundai Motor & Kia
- Lee Kyu-bok: President, Hyundai Glovis
- Lee Bo-ryong: President, Hyundai Steel
Samsung Executives
- Jeon Young-hyun: Vice Chairman, Samsung Electronics (Event Host)
- Roh Tae-moon: President and Head of DX (Device eXperience) Division, Samsung Electronics
- Park Yong-in: President and Head of System LSI Business Unit, Samsung Electronics DS Division
- Han Jin-man: President and Head of Foundry Business Unit, Samsung Electronics DS Division
- Choi Won-joon: President, COO, and Head of Development Office, MX Business Unit, Samsung Electronics DX Division
- Christian Sobotka: President, Samsung Harman
- Lee Chung: President, Samsung Display
- Choi Joo-sun: President, Samsung SDI
- Jang Deok-hyun (Jang Duk-hyun): President, Samsung Electro-Mechanics
Looking ahead, both companies plan to merge Samsung's semiconductor, display, and AI capabilities with Hyundai's vehicle manufacturing and robotics expertise, with intentions to deploy cutting-edge AI across smart factories as well as future consumer-facing vehicles.
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