Samsung is pulling out all the stops to showcase the AI synergy across many of its products through Samsung Connect.

It's a new immersive exhibition space the company has set up at Humboldt Carré in central Berlin as part of its IFA 2026 presence.

Samsung Connect is open from September 2 through September 6, enabling attendees to experience its “Companion to AI Living” vision through connected TVs, displays, mobile devices, and home appliances.

This immersive exhibition space highlights some of Samsung's latest AI innovations. Some of the highlights include the company's future Bespoke AI washer models, three industry-first gaming monitor innovations, the new Galaxy Book 6 that launches this week, and the company's latest smartphone, the Galaxy S26 FE.

It also showcases Samsung's continued dominance in the TV market, as the company has remained the world's number one TV brand for 20 consecutive years.

For gamers, the Odyssey G75SJ is on display, which is the world's first 42-inch curved OLED gaming monitor, while the Odyssey G60H 27-inch is the world's first 1100Hz monitor. It's also showcasing the Odyssey OLED G9 which is the world's first 49-inch DQHD gaming monitor with a 360Hz refresh rate.

Samsung has tightly integrated AI across a wide range of its products to help people save energy, enjoy more immersive entertainment experiences, and take advantage of powerful AI features on the devices they use every day to make their lives easier.