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Harman, which is a wholly owned subsidiary of Samsung Electronics, showcased futuristic connectivity, display, and infotainment systems for connected cars. At its CES 2025 booth, the company displayed a full-length screen that features Samsung's Neo QLED display technology.
Harman showcased its Ready Display technology for connected automobiles, including cars. It is a full-length screen that spans from the steering wheel to the center infotainment console. It uses Samsung's Neo QLED technology, complete with HDR10+ certification. It offers OLED-like blacks but at a lower cost.
Unlike regular LCD screens, Neo QLED panels from Harman can be installed in curved infotainment systems. So, they offer more flexibility in terms of installation.
Since Neo QLED panels use a Mini LED backlight system with local dimming zones, it has higher brightness, reduced halo effect around bright objects on the screen, and near-perfect blacks. The screen also offers deeper colors, thanks to Quantum Dot technology.
Harman's Ready Display is the world's first in-car infotainment system with HDR10+ certification. Together with Harman's audio prowess, it offers home theatre-like audio-visual quality to cars.
In collaboration with Qualcomm, Harman is bringing advanced connectivity features to modern, connected cars. The Ready Connect 5G telematics control unit (TCU) uses Qualcomm's Snapdragon Auto 5G Modem-RF Gen 2 to bring satellite communication for emergencies.
It is the industry's first in-car system that offers emergency messaging through satellite network operator (SNO) coverage. When there is no cellular network range in the vicinity, the system can connect to low-earth orbit (LEO) satellite constellations to let you send messages.
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