After resisting the OLED technology for over a decade, Samsung launched its new OLED TV in 2022. It used a new technology called QD-OLED, developed by Samsung Display. While it offers deeper colors or more accurate whites than LG Display's WRGB-OLED panels, it is still not as bright as LCD-based TVs.

Samsung plans to dramatically improve the brightness of QD-OLED panels so that brightness is no longer a disadvantage.

QD-OLED panels could reach 4,000 nits brightness in 2025

According to a new report, Samsung Display is planning to launch next-generation QD-OLED panels in 2025 that could have a brightness of over 3,600 nits. Apparently, the South Korean firm is targeting a peak brightness of 4,000 nits for next year.

To achieve this improvement, the company is working on a new process that eliminates a separate CF/QD substrate. Quantum dots will reportedly be printed directly on the encapsulation layer. That results in just one layer being used.

It isn't clear if QD-OLED panels using this new technology will be used by Samsung's TV arm (Samsung DX) in 2025 or if we have to wait until 2026 to get our hands on such TVs. Regardless, the future is looking bright for QD-OLED TVs.

LG could also launch new OLED TV panels with 3,700 nits brightness

Even LG is said to be working on a new OLED panel that uses a four-stack OLED solution. This results in higher brightness, longer lifespan, and higher power efficiency. With this new solution, peak brightness can reportedly reach 3,700 nits.

With these new 4-stack OLED panels, LG Display will no longer have to use the costly Micro Lens Array (MLA) technology. So, OLED TVs with higher brightness might no longer come with sky-high price tags.

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