For many years now, Samsung has been participating in the Innovation For All (IFA) event, and this year, it won’t be any different. 

Samsung has announced that it will be present at IFA 2025, which be live from 5 September 2025 to 9 September 2025 in Berlin, Germany. 

Samsung will also host a press conference on 4 September 2025 at 11:00 AM CEST in CityCube, Berlin, where it will invite media and may announce new products and services, which it may showcase during IFA 2025.

During Samsung IFA 2025 Press Conference, the brand will showcase “exciting line-up of cutting-edge products and smart services.” It further adds “As a leader in AI home solutions the press conference will spotlight the transformative opportunity of AI in the home, highlighting how Samsung’s AI-powered products and SmartThings ecosystem work seamlessly together to simplify everyday life.“

The South Korean tech giant also says “Samsung executives and partners will share insights into the breakthroughs redefining the connected home, providing a glimpse into the future of living with AI. Attendees will also have the exclusive opportunity to explore Samsung’s immersive showcase before it opens to the wider public, experiencing firsthand how innovation is reshaping modern life.“

As you can see, Samsung hasn't clearly stated what it will reveal at IFA 2025. However, going by the press release, it looks like the brand may announce AI-powered home appliances and services.