Samsung has announced that it has kicked off the Big Bigger Biggest campaign in India, where it will be offering discounts, cashbacks, freebies, and other benefits on its TVs in the country on the occasion of Diwali, one of the biggest festivals in the region.

The brand says that during this campaign, people purchasing a Samsung Vision AI TV will be able to get up to 20% cash back, a free Samsung Vision AI TV worth up to INR 1,59,990, a free Samsung Soundbar worth INR 1,10,990, a 3-year comprehensive warranty, and the option to purchase the product on no-cost EMI. 

Samsung also specifies that people purchasing the product in municipal limits can get the TV installed within four hours. However, the company hasn’t specified which offers are applicable on which models, and at which retailers the Big Bigger Biggest campaign is available.

Commenting on it, Samsung India’s Vice-President of the Visual Display Business, Viplesh Dang, said, “Diwali is a time when families and friends come together to celebrate, share joyful moments and create lasting memories. With our Vision AI-powered big-screen TVs, Samsung is bringing larger, smarter, and more immersive home entertainment experiences to consumers. With exciting festive offers, flexible payment options, cashbacks, and value-added services, we are making it easier for families to bring home a bigger screen and enjoy an enhanced entertainment experience this festive season”.