In India, there are three major festivals this month, Holi, Gudi Padwa, and Ugadi. On the occasion of these festivals, Samsung has announced the Awesome India campaign in the country. During it, the company is offering many benefits on its TVs and soundbars.

First, there is up to 45% off on soundbars. Second, you can get up to 20% cash back on your purchase. Third, you can purchase TVs and soundbars on EMIs of up to 30 months. Fourth, you can purchase a product on EMI without a down payment. But that’s not all.

On select products, Samsung is also offering TVs worth INR 204,990 and soundbars worth INR 90,990 for free. We assume that the freebies will be available with ultra high-end products, such as 8K TVs. The Awesome India 2025 campaign is live from 5 March 2025 to 31 March 2025 on Samsung’s official online store,  Samsung Shop app, and select offline and online retail stores.

Commenting on the campaign, Samsung’s India Senior Director of Visual Display Business, Vimlesh Dang said: “At Samsung, we continuously strive to enhance the consumers viewing experience by offering cutting-edge technology combined with attractive deals, bringing best-in-class technology into their homes. Our premium AI-powered TVs redefine entertainment, offering unparalleled picture quality, immersive sound, and seamless connectivity.”

He further added “As we celebrate the month of festivals with Awesome India, we are excited to offer exclusive deals on Samsung’s range of AI-powered TVs. Through these exciting festive offers, we aim to make premium home entertainment more accessible, allowing consumers to elevate their viewing experience and celebrate with their loved ones in the most immersive way possible.” If you were planning to get a Samsung TV or soundbar, now is a great time.

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