Samsung started seriously competing in the OLED TV segment a few years ago. The company's flagship models have found a lot of success, particularly in the United States, where they remain among the most in demand models.

The company's advancement in OLED TV technology has received several awards, including most recently from Consumer Reports, which gave Samsung's latest OLED models top ratings.

Samsung's OLED TVs have received top ratings for resolution and high dynamic range in a recent consumer performance evaluation conducted by Consumer Reports in the United States.

Four of Samsung's OLED TV models, which include the S90F and a QLED model, were highlighted as being among the best televisions as researched by Consumer Reports. The S90F was highlighted in particular for its exceptional resolution and HDR performance, thereby providing viewers with an exceptional viewing experience.

Samsung's S95F OLED TV was also recognized for its superb brightness and integrated Dolby Atmos speaker system. The company has followed up these models with its brand new lineup that was unveiled at CES 2026 in Las Vegas earlier this year.

The new OLED models in Samsung's lineup include the S85H, S90H, S95H, and the S99H. If history is any indication, the company will have knocked it out of the park with its latest models, but we'll only know for sure once the 2026 Samsung OLED TV lineup is released in the coming weeks.